Consorcio de Abogados

Law Consortium

Comprehensive development of digital identity, website, marketing plan, and professional photography for a law firm specializing in Family and Civil Law

I was initially hired to develop their website. Due to the quality of the work and the relationship we built, they entrusted me with adapting their logo into a more friendly format suitable for digital platforms and social media, as well as conducting a professional photo session of the partners and developing their launch year marketing plan.

Year 2021

Status Completed

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In-depth Preliminary Research

My initial goal was to deeply understand the firm's culture, its unique value propositions, workflow, website goals, and target audience. I addressed their concerns and coordinated the next steps.

I conducted exhaustive research on top-ranking Family and Labor Law firm websites on Google, categorizing them into local, national (Mexican), and international tiers to identify common design and content patterns. I leveraged my full market research experience here.

I identified strengths, design commonalities, frequent inquiries, and gathered the creative inspiration needed to present three distinct design proposals.

Dedication, Commitment, and Professionalism

The website development, content strategy, and keywords were centered on the three core attributes the firm offers its clients and how these meet the needs of potential leads.

I used a friendly color palette, clear and approachable copy, and content designed to guide visitors through their specific legal needs.

Professional Photo Session

An image is a powerful tool for building trust and rapport. It helps humanize the brand by showing authentic people and capturing genuine emotions that convey empathy and connection.

For this reason, we conducted a professional photo session to create custom visual content for the site, aimed at capturing these essential brand attributes.

Comprehensive Marketing Plan

Choosing and hiring a law firm for representation is a crucial decision that involves factors both inside and outside the digital realm.

Based on exhaustive preliminary research, I developed a complete marketing plan with the website as the hub, complemented by social media growth and real-world PR and marketing strategies.

This comprehensive plan was presented to the firm as a proposal and was approved for implementation throughout 2022.