Luminiti was born from the vision of Patricia Jaramillo, an entrepreneur who discovered the transformative power of intentional mental training. Her proposal combines applied neuroscience with guided meditations to help people with vision and commitment achieve concrete results.
The initial challenge was to position an initial catalog of meditation audios in a highly competitive market, transforming them into an attractive and commercially viable digital product. The personal development and wellness market is one of the most digitally saturated, requiring a differentiated strategic approach.